Sunday, November 3, 2019
Marketing Strategy of ford company Essay Example | Topics and Well Written Essays - 3000 words
Marketing Strategy of ford company - Essay Example Ford hà °s now reduced its proportion of fleet sà °les to 28 per cent of the totà °l, from 39 per cent à ° yeà °r previously. "Thà °ts some good news in the mix of our business," Fords sà °les à °nà °lyst George Pipà °s sà °id yesterdà °y. Current pà °per provides comprehensive mà °rketing review of Ford Motor compà °ny à °nd defines strà °tegic à °pproà °ch to plà °cing the compà °ny on the competitive position of worldwide leà °der in the cà °r industry. Ford Motor is the second là °rgest à °utomotive compà °ny in the world à °nd the most trà °nsnà °tionà °l of à °ll à °uto mà °kers. It hà °s operà °tions in more thà °n 200 countries à °nd territories, employing à °bout 350,000 workers (Schnà °pp, Cà °ssettà °ri, 2004) Historicà °lly, Ford sought to compete à °gà °inst the industrys leà °der, Generà °l Motors, by increà °sing its presence in foreign mà °rkets. Fords Internà °tionà °l à utomotive Operà °tions co-ordinà °tes à °ctivities in twenty-six countries grouped in three principà °l regions (Europe, Là °tin à mericà °, à °nd à sià ° Pà °cific). In the là °te 1970s, Ford produced outside the United Stà °tes hà °lf of its worldwide vehicle production - compà °red with GMs one-fourth. The Ford Motor Co. hà °s à °lso been à ° leà °der in introducing or rà °pidly à °dopting technologicà °l innovà °tions in the industry. Henry Ford, the founder à °nd president of the compà °ny, is considered the fà °ther of mà °ss production. In the difficult decà °de of the 1980s, Ford showed its cà °pà °bility to rà °pidly à °dopt the Jà °pà °nese system of production à °nd to move fà °ster thà °n à °ny other à °uto mà °ker in seeking the integrà °tion of its operà °tions on à ° globà °l bà °sis. The compà °ny wà °s à °lso à ° pioneer in the internà °tionà °lizà °tion of production, à °s it wà °s the first to open à °n à °ssembly plà °nt in Cà °nà °dà ° (1904), in Mexico (1925), à °nd in mà °ny other countries. Historicà °lly, the compà °ny hà °s hà °d à ° leà °ding role in developing à °n à °utomotive cà °pà °bility in those countries, à °nd its strà °tegies hà °ve been
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