Strategic Mangement Essay Example | Topics and Well Written Essays - 1500 words

Strategic Mangement - Essay Example Basically, the company has witnessed a steady growth in the Australian Wine Industry and is one of the leading export industries especially to the United States. 2. Yellow Tail operates in an environment where there are also competitors who offer the same products and in this case, a SWOT analysis is more appropriate for this task of analysing the environmental factors that affect the organisation’s operations. It defines the relationship between the internal and external environmental factors that can affect an organisation in a bid to deal with its strategic analysis (Robinson 1997). Basically, SWOT stands for strengths, weaknesses which represent the internal environment of the firm while opportunities and threats are external environmental factors. The major strengths of the company include the following: The name is unique and interesting, the packaging depicts the famous kangaroo and the pricing is low among other factors. The company is able to offer satisfactory products to its customers abroad as well. Its weaknesses are; it heavily relies on export market, it has limited brands and cannot continue attracting customers over a long period and the fact that it uses limited advertisements is another major weakness which can negatively impact on the organisation. There are different opportunities for the company. The distribution pattern in global markets is a very big opportunity for the company compared to other locally based players in the industry. Using new technology in brewing wine is another opportunity for the company. The other opportunity is the need for adoption of new information and communication technology tools such as the internet to effectively market its products. It can utilize the internet to reach the customers who are beyond the local markets. Through specially designed websites, it can also be possible to market other products that are not found in the local stores. However, one notable threat to Yellow Tail is the