Marketing Essay Example | Topics and Well Written Essays - 1000 words - 18

Marketing - Essay ExampleStudies have shown the increased come out of smokers among the population especially among the youth. Smoking kills around 114,000 people in the UK each year. (Petrie 2007). It is where the relevance of the product and the topic under study lies. The topic is chosen in order to analyze the prospects of the company by launching the product.The final overlay is in the form of a narrative addressed to the top level executives of the company. The report is intended to conduct a study in detail about the marketplaceability of smokers prime(prenominal). The product aims to carve a niche of the health product market through the launch of smokers choice. Therefore, the report studies in detail the average smokers in the population, the market position of the toothpaste, the customer acceptability, etc. It is a report that uses standard statistical tools for the data analysis and interpretations.The primary aim of this report is a market study. The report is inte nded to study the market and to make necessary changes in the strategies if needed. This is a company project and the organization is going to benefit by knowing its market and market position.The tooth paste smokers choice is launched by the company named Oral Care Plc. The oral care market is worth $7.5 billion at retail and headed for $8.9 billion by 2012. (Oral care products on the U.S. 2007). The tooth paste is the main product of the company at present. The product is aimed at conquering dual markets, the health care and the personal care sector. The tooth paste is really effective in whitening the teeth. But the main feature of the product is that it helps to stop the smoking habits of the people. The communicate after being brushed with smokers choice brings a bad taste when it comes in contact with smoke thus helping the people to stop the smoking habit. The toothpaste will keep this effect in the mouth for 18 hours.Even though the product belongs to the