Customer Needs Essay -- Business and Management Studies:

Customer NeedsIn order to satisfy customers and to gain double business, it isessential that Morrisons satisfies their customers needs. Morrisonsdo this by providing the best customer service possible and offeringcustomers with their wants and needs.By providing the best services for customers will ordain to highprofits and a well-known and liked business for Morrisons. This willgain customer loyalty and ensure that they shop repeatedly atMorrisons.The diametric customers needs are- product cultivation- after sales service- response to queries- range of products- refunds and exchanges- response to complaints- response to orders- signs and advertising.PRODUCT admiting harvesting information is demanded by customers because they want to gainan awareness of what they are buying. Product information is vitalbecause it informs customers of what products consist of and also howto set up mechanisms.Product information is important for customers when they purchaseelectrical appliances . For instance, if a customer was to purchase aTV, they would need information which notifies the customer on how touse the appliance and what this appliance does as well as stating howto connect the TV in the right way and informing what the dissimilarbuttons on the remote control does.If there is no product information, customers could be distractedbecause they may become wary to spend their money. Customers demand abargain and would like to comprehend what they are buying.Product information is vital for a customer when they are purchasingproducts other than appliances, like food. For instance, if a customerwas buying a pie, they would expect to see product information suchas, ingredients, methods of cooking or heating and nutritioninformation.Ingredients are important for all customers because of theirpreferences, religion, diets and foods that are fit for theirconsumption.Some consumers may not like apples. Therefore, they would read theingredients to see whether the pie conta ins apples because they wouldnot purchase apple pies.Due to religion Muslims and Jewish customers would and eat certaintypes of foods. Muslims will only halal meat because Islam permitsthem to only eat this because it has been slaughtered in a specialway. Jewish people will only ea... ...SPONSE TO ORDERSAlthough Morrisons do not provide online shopping, it is likely thatthey will have to react to orders. For instance, if a customer wantsto buy a Heinz Baked Bean can and they were all out of stock,Morrisons will tell the customer when they will order more than cans. Thecustomer expects the order to be placed quickly and will want to seethe baked beans in the Morrisons storage quickly and within the time specify over Morrisons had informed.SIGNS AND ADVERTISINGMorrisons advertise on television, billboards, leaflets through thepost and in shop windows. They make customers aware of the productsthey offer and highlight what the bargains are e.g. buy one get onefree.Around the Morri sons store there are signs indicating where productscan be found which makes it easier for customers to shop. Hanging fromthe ceiling and are clearly visible are signs that informs shoppers ofthe different sections e.g. groceries, health & beauty and home &leisure. Under the names of the different sections are headings e.g.tinned foods, baby products and videos. This is so that customers knowthere way around the store and can quickly and easily locate products.